(Blog) · Ideas to sell more online
We make noise in writing too
No-fluff guides on web design, e-commerce, SEO, AI and marketing. What we learn doing the work, told so you can use it.
Web design · 8 min read
.co, .com.co or .com? The Colombian domain trap
.co is Colombia's domain, but it's sold to the whole world — that's why it costs three times more. Which one fits your business, what Google actually looks at, and how not to lose your domain.
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AI Automation11 min
Automation policy: 6 rules so automating doesn't end up costing you
Who can automate what, which data can go into an AI tool, and who answers when a flow breaks. The six rules that prevent chaos — and where the real savings are.
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AI Automation10 min
Where to start digitizing your business (and in what order)
A two-axis rule for deciding what to digitize first, what to leave for later and what to never touch. With the matrix, the costliest mistakes and what a diagnosis costs.
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Web design9 min
WordPress in 2026? When it makes sense, when it doesn't, and what "headless" means
WordPress in 2026 still makes sense for sites with living content: when it's the best option, when you'll outgrow it, and what headless architecture actually is.
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Web design9 min
Landing page or full website? What your business actually needs (and what it doesn't)
Landing page or full website: when a USD 800 landing page is enough, when an institutional site makes sense, and how to choose without overpaying.
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E-commerce10 min
Your online store has traffic but no sales: 8 conversion leaks
Online store with traffic but no sales: the problem is conversion, not traffic. The 8 most common leaks and how to plug each one, in order of impact.
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SEO + AI10 min
Your site is slow and it's costing you sales: a practical speed guide
Website speed: how to measure it for free, what Core Web Vitals (LCP, INP, CLS) actually mean, and the 5 causes that slow down most sites. What to fix first — and what not to bother with.
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Digital marketing10 min
Email marketing: the "dead" channel that still outsells your social media
Email marketing for small businesses: the highest-ROI channel in digital marketing. How to build your list from scratch, which sequences to automate, and which mistakes to avoid.
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Web design9 min
How much does a website cost in Argentina in 2026?
How much does a website cost in Argentina: real 2026 ranges (USD 800 to 8,000+), what drives a quote up, and the hidden costs to ask about.
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AI Automation9 min
AI Chatbot for WhatsApp: What It Can Do for Your Business (With Examples)
An AI chatbot on WhatsApp answers questions instantly, qualifies leads, and books appointments 24/7. What it can do, what it costs, and how to set it up.
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SEO + AI9 min
What Is GEO: How to Get ChatGPT and Perplexity to Recommend Your Brand
GEO is optimization for generative engines: getting ChatGPT, Perplexity, and Gemini to cite your brand. What it is, how it works, and how to start today.
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SEO + AI11 min
Local SEO: How to Show Up on Google Maps and in "Near Me" Searches
Local SEO: how to show up on Google Maps and in "near me" searches. Google listing, reviews, and consistent data to break into the map's top 3.
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Digital marketing9 min
How much should you invest in Google Ads and Meta Ads? A guide to starting without burning cash
How much should you invest in Google Ads and Meta Ads? A realistic minimum of USD 500/month, how to split it between platforms, and what to expect in your first quarter of ads.
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E-commerce9 min
Shopify vs. Tienda Nube: which one fits your e-commerce
Shopify vs. Tienda Nube: real costs, fees, Mercado Pago, and scalability. An honest comparison to help you pick a platform without regrets.
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Branding10 min
Rebranding: 7 signs your brand needs a redesign (and 3 signs it doesn't)
Rebranding: 7 objective signs that your brand needs a redesign and 3 cases where it's just money down the drain. How much it costs, how long it takes, and how to approach it right.
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AI Automation9 min
AI automation for small businesses: 7 processes you can hand off today
AI automation for small businesses: 7 processes you can hand off today —inquiries, leads, invoices, reports— with concrete examples and pricing from USD 600.
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Branding9 min
What professional branding includes (besides the logo)
Professional branding: what it includes besides the logo —strategy, visual identity, brand voice, and a style guide—, how much it costs, and what to watch out for when hiring.
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SEO + AI11 min
Why your website doesn't show up on Google (and how to fix it)
Your website isn't showing up on Google for one of these 8 reasons: indexing, speed, content, or authority. How to diagnose them in 15 minutes and fix them.
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