No smoke and mirrors
Fixed quotes, real timelines and reports that make sense. If there's something we don't know how to do, we tell you and recommend someone who does.
(About) · Creative studio — Buenos Aires
loco22 was founded in 2001, back when websites were built with tables and patience. Twenty-five years, a hundred and twenty projects and several tech revolutions later, we're still doing the same thing: websites and digital strategy that grow businesses — now with AI in the toolbox.
We started building websites back when you could still hear the modem. We lived through every era: Flash, WordPress, responsive, social media, e-commerce, and now AI. That history isn't nostalgia — it's judgment. We know which trends fade and which things always work.
Today we're a compact team in Av. Callao 420, piso 5 — CABA, Argentina: design, development, marketing and automation under the same roof, without outsourcing what matters. We work with few clients at a time, on purpose: every project gets the senior team on the field, not the bench.
The name? Because someone always calls the best ideas crazy — until they work.
(How we work) · Our non-negotiables
Fixed quotes, real timelines and reports that make sense. If there's something we don't know how to do, we tell you and recommend someone who does.
Pretty that doesn't sell is decoration. Every aesthetic decision in our projects has a commercial reason behind it.
No hostages: the site, the code and every access stay in your name from day one. You can leave whenever you want (nobody does).
We do well when your business does well. That's why we measure everything, report every month and always keep optimizing.
Small team, deep craft. The people who take your first call are the same people who do the work.

Federico Noya
Head of Technology

Mariano González Campas
Growth Strategist

Nacho Nayar
CISO