Naming & strategy
What you're called, what you say and why it matters: positioning, archetypes and brand territory before we draw anything.
Branding
Your brand is what people say about you when you're not in the room. We build identities with character: naming, visual system, tone of voice and every piece your business needs to be recognized from a distance.
- Investment
- From USD 1,200
- Timeline
- 3 to 6 weeks
- Format
- Fixed quote
(What's included)
Visual identity
Logo, palette, typography and a complete visual system that works just as well on an app icon as on a billboard.
Art direction
Photography, illustration and motion: your brand's visual world, defined so every future piece comes out coherent.
Design systems & UI kits
Components, guidelines and templates ready so your team (or ours) can build without breaking the brand.
What we work with
- Figma
- Illustrator
- After Effects
- Brand manual
- UI kits
(How we work) · No mystery, no wasted months
- Week 1
Strategy
Positioning, audience and brand territory. What you say, to whom, and why they should care. Before anything gets drawn.
- Weeks 2-3
Identity
Visual routes, selection and development: logo, palette, typefaces and the system that makes them work together.
- Weeks 4-5
Applications
The brand put to work on the pieces you'll actually use, from app icon to billboard.
- Week 6
Guidelines and handover
Brand book, organised editable files and a UI kit if your brand lives in a digital product. All yours.
What you
walk away with
- Complete brand manual
- Editable, organized files
- A system that scales from business card to billboard
- Identity ready for digital and print
(The difference) · A logo vs. a brand system
| Criteria | A standalone logo | loco22 branding |
|---|---|---|
| What you get | One file | A full system with guidelines |
| Consistency | Every piece solved by someone else | Rules anyone can follow |
| Scale | Breaks outside its original size | Works from favicon to billboard |
| Strategy | None | Positioning and tone of voice defined |
| Files | One JPG | Editable, organised and versioned |
(Fit) · Who this is for
It's for you if…
- Your brand doesn't stand apart from the competition.
- You've grown and the identity no longer fits.
- Every piece that goes out looks like a different company.
- You're launching something new and want to start right.
It's not if…
- You just want a quick, cheap logo.
- The problem is product or pricing: branding won't cover that.
- Nobody can make the call; branding dies in committee.
(Featured case)
Shorsh
Portfolio · E-commerce · See more work →
(How we start) · From here to your project up and running
- 01
You write to us
Form, email or WhatsApp. We reply within 24 business hours.
- 02
30-minute call
Free, no obligation: we understand your business and what you need to achieve.
- 03
Fixed proposal
In 5 days you have scope, timeline and a fixed price. No surprises after that.
Frequently
asked questions
An identity project starts at USD 1,200 (logo + basic system) and a full branding project with naming, manual and art direction from USD 2,500. Fixed quote after the first call.
Yes, and it's most of what we do: evolving a brand without throwing away the recognition you've already built. We audit what to keep and what to modernize.
A brand manual, all editable files organized, versions for digital and print, and a UI kit if your brand lives in digital products.
(Blog guides) · To decide with confidence
Ready to give your brand an identity?
From USD 1,200 · 3 to 6 weeks · fixed quote in 5 days.
(Other services)