Mariano González Campas
Growth Strategist
Mariano leads growth strategy at loco22: SEO, GEO, branding and digital marketing. He writes about how a small business can show up, convert and not burn its budget trying.
LinkedIn(Blog)
Published articles
12 articles written by Mariano González Campas.
SEO + AI8 min
GEO consultant or GEO agency: who to hire so AI names your brand
An independent GEO consultant, an agency, or doing it in-house: what each option solves, what it costs, what to ask each one, and how to tell which fits your company based on its size and how much content you'll publish.
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SEO + AI12 min
GEO agency: what it actually does, what it costs, and how to pick one
GEO got fashionable and half the industry renamed its SEO service. What a GEO agency actually does, how results should be measured, what to ask before you sign, what it costs in 2026, and the signs you're about to pay for nothing.
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AI Automation11 min
Automation policy: 6 rules so automating doesn't end up costing you
Who can automate what, which data can go into an AI tool, and who answers when a flow breaks. The six rules that prevent chaos — and where the real savings are.
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AI Automation10 min
Where to start digitizing your business (and in what order)
A two-axis rule for deciding what to digitize first, what to leave for later and what to never touch. With the matrix, the costliest mistakes and what a diagnosis costs.
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E-commerce10 min
Your online store has traffic but no sales: 8 conversion leaks
Online store with traffic but no sales: the problem is conversion, not traffic. The 8 most common leaks and how to plug each one, in order of impact.
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Digital marketing10 min
Email marketing: the "dead" channel that still outsells your social media
Email still outsells social for most small businesses. How to build a list from zero, the four sequences worth automating first, and the mistakes that get you marked as spam.
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SEO + AI9 min
What Is GEO: How to Get ChatGPT and Perplexity to Recommend Your Brand
GEO is optimization for generative engines: getting ChatGPT, Perplexity, and Gemini to cite your brand. What it is, how it works, and how to start today.
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SEO + AI11 min
Local SEO: How to Show Up on Google Maps and in "Near Me" Searches
Local SEO: how to show up on Google Maps and in "near me" searches. Google listing, reviews, and consistent data to break into the map's top 3.
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Digital marketing11 min
How much should you invest in Google Ads and Meta Ads? A guide to starting without burning cash
The realistic minimum is USD 500 a month. How to split it between Google and Meta, what a lead should cost you, and what to expect month by month in your first quarter.
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Branding10 min
Rebranding: 7 signs your brand needs a redesign (and 3 signs it doesn't)
Rebranding: 7 objective signs that your brand needs a redesign and 3 cases where it's just money down the drain. How much it costs, how long it takes, and how to approach it right.
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Branding9 min
What professional branding includes (besides the logo)
Professional branding: what it includes besides the logo —strategy, visual identity, brand voice, and a style guide—, how much it costs, and what to watch out for when hiring.
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SEO + AI11 min
Why your website doesn't show up on Google (and how to fix it)
Your website isn't showing up on Google for one of these 9 reasons: indexing, speed, content, authority, or an AI summary keeping the click. How to diagnose them in 15 minutes.
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