Nacho Nayar

CISO

Nacho is loco22's CISO and leads its automation and AI projects: what to automate first, what data can go through a model and what it costs to do it right. He writes with security as the starting point.

(Blog)

Published articles

8 articles written by Nacho Nayar.

A phone with chat bubbles and, next to it, a weekly calendar with a time slot being filled, connected to icons for a dental clinic, a hair salon, a restaurant and a repair shop

AI Automation9 min

A chatbot that books appointments and reservations on WhatsApp: how to connect it to your calendar

How to make a chatbot book appointments and tables in your real calendar without double bookings: live availability, business rules, confirmations, reminders, cancellations, and when to hand the conversation to a person.

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AI Tools11 min

ChatGPT vs Claude vs Gemini for small businesses: which to choose in 2026

ChatGPT, Claude and Gemini all handle a small business's daily work well, so comparing capabilities settles nothing. What settles it is where your work already lives, what data you'll paste in, and who will actually use it. A decision table, prices checked in October 2026, and the 3 × 2 × 2 method to decide in two weeks without paying for three licenses.

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A laptop on a desk showing an AI-generated content card with three instruction cards floating beside it

AI Culture8 min

How to write prompts your team can actually use every day

The difference between a team that uses AI and one that tried it twice isn't the tool: it's the prompts. How to write reusable instructions, where to keep them, and how to stop everyone from inventing their own.

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An inbox and a phone wired into an AI assistant that sorts and routes incoming requests

AI Automation8 min

AI for customer service over email and phone: beyond WhatsApp

WhatsApp is just one channel. What AI can actually do today with your info@ inbox and the phone nobody picks up, what should stay with a human, and what it costs to do it right.

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Two paths: a fixed-rule workflow and a conversational AI agent

AI Automation7 min

AI agents vs. simple automation: which one does your business need

A fixed-rule workflow and an AI agent solve different problems. How to know which one your business needs, with examples, real pricing, and the signals that tell you when each one is the right call.

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A dashboard breaking down the costs of an AI automation project for a small business

AI Automation8 min

How much does it cost to implement AI in a small business (with real examples)

What implementing AI actually costs: real prices for flows, chatbots and agents, three examples with numbers from Argentina, Uruguay and Colombia, and how to work out the return before you invest.

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AI chatbot answering customer questions on WhatsApp around the clock

AI Automation9 min

AI Chatbot for WhatsApp: What It Can Do for Your Business (With Examples)

An AI chatbot on WhatsApp answers questions instantly, qualifies leads, and books appointments 24/7. What it can do, what it costs, and how to set it up.

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AI assistant automating a small business's processes from a control panel

AI Automation9 min

AI automation for small businesses: 7 processes you can hand off today

AI automation for small businesses: 7 processes you can hand off today —inquiries, leads, invoices, reports— with concrete examples and pricing from USD 600.

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