Federico Noya
Head of Technology
Federico leads the technical side of loco22: web architecture, performance and the platform decisions (WordPress, headless, e-commerce) behind every project. He writes about choosing well before you build.
LinkedIn(Blog)
Published articles
11 articles written by Federico Noya.
Web design8 min
We reviewed the websites of three established companies. One asks Google not to show it
A website that tells Google not to show it, another that throws an error over http and leaves "Hello world!" published, and a third that publishes schedules from 20 months ago. What we found on three sites from companies with real budgets, and how to check the same things on yours in ten minutes.
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Web design10 min
Does your Dubai business website really have an Arabic version? A 10-minute self-check
In our hand-picked sample of Dubai-based companies, 33 of 37 English homepages had no real Arabic version. A step-by-step check you can run in ten minutes: separate URLs, view-source, hreflang, lang and dir, titles, mirrored layout and translation widgets.
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Web design11 min
Outsourcing web design from the UAE or Saudi Arabia: what to check before you hire abroad
Hiring a web or AI agency outside the Gulf can get you a senior team for less than a Dubai or Riyadh quote — if it can handle Arabic and RTL, local payments, WhatsApp and your data laws. Time zones, payments and the questions to ask first.
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Web design10 min
Hiring a web design agency in Latin America: what to check before you sign
Nearshore web design can get you a senior team in your working hours for less than a local agency — or a slow-motion mess. Time zones, contracts, code ownership, payments and the questions that separate the two.
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Web design9 min
Digital presence for small businesses in Uruguay: a practical guide
Having social media isn't the same as owning your digital presence. What a Uruguayan small business actually needs to sell online, show up on Google and not lose everything for want of a backup.
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Web design8 min
.co, .com.co or .com? The Colombian domain trap
.co is Colombia's domain, but it's sold to the whole world — that's why it costs three times more. Which one fits your business, what Google actually looks at, and how not to lose your domain.
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Web design9 min
WordPress in 2026? When it makes sense, when it doesn't, and what "headless" means
WordPress is still the best option for sites with living content, and the worst for three other cases. When it makes sense in 2026, when you'll outgrow it, and what headless actually fixes.
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Web design9 min
Landing page or full website? What your business actually needs (and what it doesn't)
Landing page or full website: when a USD 800 landing page is enough, when an institutional site makes sense, and how to choose without overpaying.
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SEO + AI10 min
Your site is slow and it's costing you sales: a practical speed guide
Website speed: how to measure it for free, what Core Web Vitals (LCP, INP, CLS) actually mean, and the 5 causes that slow down most sites. What to fix first — and what not to bother with.
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Web design9 min
How much does a website cost in Argentina in 2026?
How much does a website cost in Argentina: real 2026 ranges (USD 800 to 8,000+), what drives a quote up, and the hidden costs to ask about.
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E-commerce9 min
Shopify vs. Tienda Nube: which one fits your e-commerce
Shopify vs. Tienda Nube: real costs, fees, Mercado Pago, and scalability. An honest comparison to help you pick a platform without regrets.
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